He wondered whether he might be able to. Century of The Self Transcript | PDF | Sigmund Freud | Psychoanalysis It may have been a patient (I cant recall) who suggested I search online for the 2002 BBC documentary by Adam Curtis called Century of the Self. He had, discovered he said, primitive and sexual and aggressive forces hidden deep inside the minds of, all human beings. In the 1990s, they were instrumental to bringing the Democratic Party in the US and New Labour in the United Kingdom back into power through use of the focus group, originally invented by psychoanalysts employed by US corporations to allow consumers to express their feelings and needs, just as patients do in psychotherapy. This movie is a description of the gradual shift of democracy and business to cater towards the flourishing sense of self expression and self gratification following the great war. It was the start of the all-consuming self which has come to dominate our world today. Forces which if not controlled led individuals and societies to chaos and I dont wish to force anyone to watch it, but I do highly recommend it. We strongly suggest you turn on JavaScript in your browser in order to view this page properly and take full advantage of its features. Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses. But the heart of the series is not just Sigmund Freud but other members of the Freud family. Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. want things they didn't need by linking mass produced goods to their unconscious desires. Because Bernays was the first person to take Freud's ideas about human, beings and use them to manipulate the masses. Watch the full episode on Rumble or listen to the podcast on SpotifyA blockbuster story from Sunday's Wall Street Journal reveals that at least two major agencies inside the U.S. government - the Department . Again, it was hard to escape the conclusion that corporations sold self-image and emotional aspirations, not rational goods and services. He invented the field of public relations, popularized press releases and product tie-ins, and changed public opinion about matters ranging from women smoking to the use of paper cups all to increase sales. It also It turns out the video is freely available at several sites; the full four-hour documentary can be viewed or downloaded here, or each of the hour-long installments here.
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