He developed the concept in the field of psychology called psychological field and life space in order to understand the human behavior and its important consideration of total life space. In this case, expanding helps us get more information than we would otherwise so we can be better informed. Gate Keeping Theory - SlideShare Algorithms and users may co-exist as decision-makers and reach high. 2. (1998). We cite peer reviewed academic articles wherever possible and reference our sources at the end of our articles. Some people have critiqued the medias ability to fulfill this role, referring to it instead as a lapdog or attack dog. 5. Actually being in the audience while a musician is performing is different from watching or listening at home. Communication Law and Policy, 3(3), 389408. x\nH}7[=I&-QoU5);ZCItu]NU5gjy:m/7M:]f3x'7l1]e\5oY:_e/./_G,HI'UdJ0!v`YdE _*n_>=aK4|wEPMVuR`^}Z5-#KdK&Mb=GGy3~2`ipE|>_|Wyv&SR~Ey@u~29co*GHp#]aYd .M"#=C$/Y5/`KV_VkUiUs3^#zK:/.,Fu]^D[VD{M(pwqT9Il]d~13=lr' RU,Wxrx4rfYbp)Mm//|\=tVd,e /m])oY^^r=1-Jc^OX,([F zT =]`MFu@#"Q;f<>S9Wxw/.n#7 One key characteristic of mass communication is its ability to overcome the physical limitations present in face-to-face communication. Explain how the media functions as a gatekeeper. Precisely, the media sets a stage for the audience to understand an issue by proposing the values and standards, which is Priming. Organizations. For example, researchers might try to prove that a message announcing that a product is on sale at a reduced price will lead people to buy a product they may not otherwise want or need. The Agenda-Setting Theory in Mass Communication They have also claimed weak effects, meaning that media messages have no little power over viewers. Tio Gabunia (B.Arch, M.Arch) and Peer Reviewed by Chris Drew (PhD), Social Interaction Types & Examples (Sociology), Reserved Powers: 10 Examples & Definition, Mastery Learning: 10 Examples, Strengths & Limitations. During this time, researchers explored how audience members schemata and personalities (concepts we discussed in Chapter 2 Communication and Perception) affect message interpretation. Of course, when media outlets reinterpret content to the point that it is untruthful or misleading, they are not ethically fulfilling the gatekeeping function of reinterpretation. 3 (2009): 29. <>>> Instead of the intended effect of changing the direction and priorities for the university, the boards actions increased support for the president, which will also likely add support to her plans for dealing with the issues. In either case, taking some time to engage with these media criticism organizations can allow you to see how they apply mass communication theories and give you more information so you can be a more critical and informed consumer of media.
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